{"id":5095,"date":"2019-11-25T10:48:55","date_gmt":"2019-11-25T09:48:55","guid":{"rendered":"http:\/\/www.presentsavvy.com\/?p=5095"},"modified":"2022-06-21T17:51:02","modified_gmt":"2022-06-21T15:51:02","slug":"the-magic-of-the-metaphor","status":"publish","type":"post","link":"http:\/\/www.presentsavvy.com\/en\/de-magie-van-de-metafoor\/","title":{"rendered":"The Magic of the Metaphor"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5095\" class=\"elementor elementor-5095\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-46c62cb elementor-section-height-min-height elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"46c62cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b4fd137\" data-id=\"b4fd137\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-41cddb92 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41cddb92\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47aed007\" data-id=\"47aed007\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16883f19 elementor-widget elementor-widget-global elementor-global-3485 elementor-widget-breadcrumbs\" data-id=\"16883f19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"breadcrumbs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.presentsavvy.com\/en\/\">Home<\/a><\/span><\/span><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5e77a15d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e77a15d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-45e3ae33\" data-id=\"45e3ae33\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-17f2b629 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17f2b629\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-66154f98\" data-id=\"66154f98\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a78efd skipTable elementor-widget elementor-widget-heading\" data-id=\"13a78efd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">DE MAGIE VAN DE METAFOOR<span class=\"pinkdot\">.<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-334c0072 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"334c0072\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-dadb7e1\" data-id=\"dadb7e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-38114e01 elementor-align-start elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"38114e01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI5ODMiLCJ0b2dnbGUiOmZhbHNlfQ%3D%3D\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-file-pdf\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Download PDF<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-5d7811af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d7811af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-40610564\" data-id=\"40610564\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78ce4773 linkfix elementor-widget elementor-widget-text-editor\" data-id=\"78ce4773\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>De reden dat ik dit stuk schrijf is omdat ik dagelijks bezig ben met het visualiseren van content. Vaak gebruiken we een metafoor om een verhaal of een stuk content te visualiseren. We weten dat dit werkt, maar waarom precies? Toen ik besloot hier echt even in te duiken, riep dat eigenlijk meer vragen op dan dat het me antwoorden gaf. Wat is een metafoor? Hoe zit de talige structuur van een metafoor in elkaar? Wat z\u00edjn precies de conceptuele elementen die deel uitmaken van de metaforische vergelijking, en hoe zijn zij met elkaar verbonden?<\/p><p>In dit artikel wil ik dan ook ingaan op het volgende:<\/p><ul><li>Wat is een metafoor?<\/li><li>Waarom zou je een metafoor gebruiken?<\/li><li>Wat voor metaforen kun je inzetten?<\/li><li>Hoe bedenk je de juiste metafoor?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-3f665de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f665de2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4d33b7aa\" data-id=\"4d33b7aa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b45d4b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"27b45d4b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.moreBlogs, .skipTable&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<div class=\"elementor-toc__header-title\">\n\t\t\t\tINHOUD:\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__27b45d4b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__27b45d4b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__27b45d4b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aca97f4 elementor-widget elementor-widget-heading\" data-id=\"6aca97f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wat is een metafoor?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62711a98 linkfix elementor-widget elementor-widget-text-editor\" data-id=\"62711a98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMetaforen vormen de basis van een groot deel van ons alledaagse denken en daarmee ook ons taalgebruik. Door het gebruiken van een metafoor drukken we een abstract en complex begrip uit met iets concreets en simpelers, zodat de essentie van je verhaal duidelijk wordt. Ons taalgebruik zit vol met beelden. Denk bijvoorbeeld aan \u2018het neusje van de zalm\u2019, \u2018de top van de ijsberg\u2019 en \u2018bruggen bouwen\u2019.\n\nIn de wetenschap wordt er veel geschreven over de definitie van een metafoor, de verschillende soorten metaforen en voornamelijk de interpretatie ervan. Er wordt een onderscheid gemaakt tussen visuele en tekstuele metaforen, maar je kunt ze ook beide inzetten. Daarnaast kun je de keuze maken tussen het gebruiken van een vergelijking of het inzetten van een symbolische metafoor. Wij focussen ons in dit artikel vooral op de visuele metafoor die we kunnen inzetten om ons verhaal in presentaties te ondersteunen, en vaak zelfs te versterken.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d4e9db1 elementor-widget elementor-widget-video\" data-id=\"3d4e9db1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/N_ZsGsRKhHE&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-2355efba elementor-widget elementor-widget-heading\" data-id=\"2355efba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.visme.co\/\">Hoe werkt een metafoor en waarom zou je er een gebruiken?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f7f6fd9 linkfix elementor-widget elementor-widget-text-editor\" data-id=\"7f7f6fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"g-cols wpb_row type_default valign_middle vc_column-gap-30 vc_inner vc_col-sm-pull-6 \"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column \"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column \"><div class=\"wpb_wrapper\"><p>Het gebruik van de metafoor is een handige psychologische techniek en kan een anders droge of saaie tekst meer levendigheid en speelsheid geven. Maar hoe doet een visuele metafoor dit dan? De voornaamste verklaring is de cognitieve werking van beeld op het menselijk brein. Het inzetten van beeld zorgt ervoor dat je hersenen geprikkeld blijven, waardoor het publiek langer geboeid blijft. Het is immers veel leuker om naar foto\u2019s en video\u2019s te kijken dan naar slides die vol met tekst staan. Wanneer je dit begrijpt, kun je daar rekening mee houden bij het cre\u00ebren van verschillende uitingen, zoals presentaties en advertenties. Zie bijvoorbeeld de advertentie hiernaast. Deze advertentie van News 11 bouwt verder op de kennis van de consument \u2013 namelijk hoe nieuws opgenomen en verspreid wordt \u2013 maar er zit een onverwacht element in. Het laat zien hoe het nieuws ervoor zorgt dat het voelt alsof je midden in de actie zit. Lees je liever \u201cnews coverage places you right in the middle of action\u201d of kijk je liever naar de visualisatie van dit concept?<\/p><p>Daarnaast kun je een metafoor gebruiken om je publiek een complex concept te laten begrijpen of de essentie van je verhaal te laten inzien. Door het gebruiken van een metafoor koppel je een complex concept aan een concept dat je publiek kent, waardoor je publiek zich makkelijker kan identificeren met de boodschap die wordt overgebracht. Hierdoor zorg je ervoor dat de boodschap beter overkomt en dat je publiek iets begrijpt wat ze anders wellicht niet begrepen zouden hebben. Stephen King drukte dit op de volgende manier uit: \u201cSee an old thing in a new and vivid way\u201d. Dit zie je bijvoorbeeld in het volgende voorbeeld over Kodak. Toen Kodak de camera uitvond, was de technologie zo nieuw en anders dan alles wat bestond, dat de camera moest gekoppeld worden aan iets dat meer bekend was. Kodak noemde de camera \u201ca mirror with a memory\u201d, waarbij het fotorolletje van de camera het geheugen is en de lens de spiegel. Twee bekende concepten werden gekoppeld aan een onbekend concept, de camera, waardoor men het onbekende concept beter kon begrijpen.<\/p><p>Een andere reden om een metafoor te gebruiken in een presentatie is omdat deze vaak beter blijft hangen bij het publiek. Dit is volgens het \u201cshow, don\u2019t tell\u201d concept. Een metafoor kun je namelijk visualiseren, en de combinatie van beeld \u00e9n tekst (of spraak, in het geval van een presentatie) zorgt ervoor dat er een herinnering wordt gecre\u00eberd. Zeker als je een ietwat ongebruikelijke, unieke metafoor inzet om een bepaalde boodschap over te brengen, is de kans groot dat het publiek daar thuis na de presentatie nog over doorpraat.<\/p><p>Met een metafoor kun je het onderbewuste bereiken. Een metafoor wordt namelijk vaak gepresenteerd als een verhaal. Wanneer je een verhaal vertelt, stoppen mensen vaak automatisch met kritisch nadenken over wat er verteld wordt. Je trekt minder snel dingen in twijfel als je naar een verhaal luistert, want het is \u2018maar een verhaal\u2019. Denk bijvoorbeeld aan sprookjes; zodra je \u201cEr was eens\u2026\u201d hoort, ga je meteen over in de verhaal-modus. Je onderbewuste wil naar het verhaal luisteren en alles absorberen wat er verteld wordt. Dat is wat verhalen doen. Of je het wilt of niet: je gaat er in mee. Er kan dus van alles verteld worden in verhaalvorm om je te overtuigen.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-836b226 elementor-widget elementor-widget-image\" data-id=\"836b226\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/EURR_08659_0047994A.jpg\" class=\"attachment-2048x2048 size-2048x2048 wp-image-5123\" alt=\"De magie van de metafoor\" srcset=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/EURR_08659_0047994A.jpg 1024w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/EURR_08659_0047994A-300x225.jpg 300w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/EURR_08659_0047994A-768x576.jpg 768w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/EURR_08659_0047994A-16x12.jpg 16w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-98b3cd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98b3cd0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e9953ca\" data-id=\"e9953ca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-eb5f8cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb5f8cb\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-90f76e4\" data-id=\"90f76e4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f2d61c elementor-widget elementor-widget-heading\" data-id=\"9f2d61c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/prezi.com\/video\/\">Wat voor metaforen kun je inzetten?<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cba70a linkfix elementor-widget elementor-widget-text-editor\" data-id=\"5cba70a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEr zijn verschillende soorten metaforen die je effectief kunt inzetten om een concept te verduidelijken. Een belangrijke metafoor is die van het reizen. Een doel nastreven, bijvoorbeeld, wordt vaak omschreven als het maken van een reis: je bent op weg naar je einddoel, je nadert je einddoel, de haven is in zicht.\n\nEen reis geeft je ook de gelegenheid om visueel materiaal in te zetten. Voor het visualiseren van een reis kun je namelijk elementen gebruiken als een koffer, verschillende blokkades op de weg of de bewegwijzering om toe te lichten waar de reis naartoe zal leiden. Door een pad of strategie die wellicht wat abstract is voor het publiek op deze manier te visualiseren, zal de boodschap beter blijven hangen bij het publiek. Ze herkennen namelijk de stappen die gemaakt worden, omdat ze het concept van reizen begrijpen.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1180b09 elementor-widget elementor-widget-video\" data-id=\"1180b09\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/4OK5JWu6wx8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-21211db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21211db\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-cab853a\" data-id=\"cab853a\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f902942 elementor-widget elementor-widget-heading\" data-id=\"f902942\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/prezi.com\/video\/\">Reis metafoor<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b1f88b linkfix elementor-widget elementor-widget-text-editor\" data-id=\"6b1f88b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAndere vormen van reismetaforen zijn de cockpit van een vliegtuig (waarmee je besturing kunt aanduiden) en een schatkaart (waarmee je een zoektocht kunt aangeven). Beide visualisaties zijn herkenbaar voor publiek en tegelijk te koppelen aan het concept wat eraan ten grondslag ligt, waardoor de boodschap opnieuw beter zal blijven hangen.Een voorbeeld hiervan is de illustratie hiernaast. De pitstop van F1 en\/of rally rijden gaat over het snel upgraden en herstellen van het voertuig. Wat Present Savvy kan doen is visuele uitingen snel en effici\u00ebnt naar the next level brengen om te winnen\/scoren met de presentatie\/ presentatie tool.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5381bd8 elementor-widget elementor-widget-image\" data-id=\"5381bd8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"757\" src=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/AsitoPresentatiedesing2.0-768x757-1.png\" class=\"attachment-large size-large wp-image-5139\" alt=\"De magie van de metafoor\" srcset=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/AsitoPresentatiedesing2.0-768x757-1.png 768w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/AsitoPresentatiedesing2.0-768x757-1-300x296.png 300w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/AsitoPresentatiedesing2.0-768x757-1-12x12.png 12w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2019\/11\/AsitoPresentatiedesing2.0-768x757-1-50x50.png 50w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-dfe246d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfe246d\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-434cfc4\" data-id=\"434cfc4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f86ede elementor-widget elementor-widget-heading\" data-id=\"6f86ede\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/prezi.com\/video\/\">Sport metafoor<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f89585a linkfix elementor-widget elementor-widget-text-editor\" data-id=\"f89585a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNaast de reis is ook de sportmetafoor een bekende. Zo kun je bijvoorbeeld een organisatie vergelijken met voetbal. Een voetbalteam bestaat uit spelers en hun coach; een bedrijf uit de medewerkers en hun leidinggevende(n). De coach geeft persoonlijke en gezamenlijke sturing. De spelers krijgen ieder een rol (middenvelder, keeper, etc.) en voeren het werk uit, maar ze bepalen op het voetbalveld zelf wat ze doen; naar wie ze passen, wie scoort\u2026 Ze moeten zich ook aan bepaalde (spel)regels houden. Zo zie je dat er verschillende links te leggen zijn tussen de werkelijke wereld en het beeld\/de metafoor.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc83b65 elementor-widget elementor-widget-video\" data-id=\"bc83b65\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"autoplay\" title=\"youtube Video Player\" src=\"https:\/\/www.youtube.com\/embed\/Hab6llswtrc?feature=oembed&amp;autoplay=1&amp;playsinline=1&amp;color&amp;autopause=0&amp;loop=1&amp;muted=1&amp;title=0&amp;portrait=0&amp;byline=0\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-341e020d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"341e020d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-22972938\" data-id=\"22972938\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-428bed20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"428bed20\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-457eff77\" data-id=\"457eff77\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50dc08ff elementor-widget elementor-widget-heading\" data-id=\"50dc08ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ge\u00efnspireerd?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2116cd39 linkfix elementor-widget elementor-widget-text-editor\" data-id=\"2116cd39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wpb_text_column \"><div class=\"wpb_wrapper\"><p>Ge\u00efnspireerd geraakt door deze blog en wil je zelf weten hoe je goede metaforen kunt bedenken? Laat je email-adres achter en wij sturen je\u00a06 tips voor het bedenken van een passende, effectieve metafoor.<\/p><\/div><\/div><div id=\"wpcf7-f15843-p15817-o1\" class=\"wpcf7\" dir=\"ltr\" lang=\"nl-NL\" role=\"form\"><div class=\"screen-reader-response\">\u00a0<\/div><form class=\"wpcf7-form init mailchimp-ext-0.5.39\" action=\"http:\/\/www.presentsavvy.com\/de-magie-van-de-metafoor-hoe-gebruik-je-een-visuele-metafoor-in-je-presentatie-2\/#wpcf7-f15843-p15817-o1\" method=\"post\" novalidate=\"novalidate\" data-status=\"init\"><\/form><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126ce2fb elementor-mobile-button-align-stretch elementor-button-align-stretch elementor-invisible elementor-widget elementor-widget-global elementor-global-978 elementor-widget-form\" data-id=\"126ce2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;25&quot;,&quot;step_type&quot;:&quot;number&quot;,&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;fadeIn&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"01-aanmelden voor nieuwsbrief\" aria-label=\"01-aanmelden voor nieuwsbrief\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"5095\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"126ce2fb\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Present Savvy | Savvy Lab\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-fname elementor-col-100 elementor-sm-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-fname\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tVolledige naam\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[fname]\" id=\"form-field-fname\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"Your full name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-field_87c491a elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_87c491a\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[field_87c491a]\" id=\"form-field-field_87c491a\" class=\"elementor-field elementor-size-md  elementor-field-textual\" placeholder=\"E-mail\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-field_e366931 elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_e366931\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tBericht\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[field_e366931]\" id=\"form-field-field_e366931\" rows=\"4\" placeholder=\"Typ hier uw vraag\/bericht..\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-opdehoogte elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-opdehoogte\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tWil je op de hoogte blijven?\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[opdehoogte]\" id=\"form-field-opdehoogte\" class=\"elementor-field elementor-size-md  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-opdehoogte\">Meld mij aan voor de nieuwsbrief.<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-25 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm elementor-animation-shrink\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Verstuur<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-50adcd9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50adcd9e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2db65e06\" data-id=\"2db65e06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3422d6ab elementor-align-left elementor-widget elementor-widget-global elementor-global-3664 elementor-widget-post-info\" data-id=\"3422d6ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-395fc60 elementor-inline-item\" itemprop=\"author\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"far fa-user-circle\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-author\">\n\t\t\t\t\t\t\t\t\t\tchen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-47eee5a elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-calendar\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>25 November 2019<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-4e250904 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4e250904\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-65dbc90d\" data-id=\"65dbc90d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43ef917b elementor-hidden-phone elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"43ef917b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.presentsavvy.com\/en\/4-tips-om-je-presentatie-interactief-te-maken\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Vorige<\/span><span class=\"post-navigation__prev--title\">4 tips om je presentatie interactief te maken<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.presentsavvy.com\/en\/presentatie-tools-en-trends-2020\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Volgende<\/span><span class=\"post-navigation__next--title\">Presentatie tools en trends 2020<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f8c4003 elementor-hidden-desktop elementor-hidden-tablet elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"6f8c4003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.presentsavvy.com\/en\/4-tips-om-je-presentatie-interactief-te-maken\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i aria-hidden=\"true\" class=\"fas fa-angle-left\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Vorige<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"http:\/\/www.presentsavvy.com\/en\/presentatie-tools-en-trends-2020\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Volgende<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i aria-hidden=\"true\" class=\"fas fa-angle-right\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-43c85c8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43c85c8e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c12e4d0\" data-id=\"7c12e4d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-557799b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"557799b5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5a0f7efe\" data-id=\"5a0f7efe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5046c89e skipTable elementor-widget elementor-widget-heading\" data-id=\"5046c89e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MEER BLOGS<span class=\"pinkdot\">.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-2bc4b0bf moreBlogs elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bc4b0bf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-42bdb6fe\" data-id=\"42bdb6fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64b0946d elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-global elementor-global-952 elementor-widget-posts\" data-id=\"64b0946d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19242 post type-post status-publish format-standard has-post-thumbnail hentry category-news category-trends tag-chat-gpt-5 tag-gpt\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/www.presentsavvy.com\/en\/chatgpt-5\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2025\/08\/6-300x169.jpg\" class=\"attachment-medium size-medium wp-image-19260\" alt=\"\" srcset=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2025\/08\/6-300x169.jpg 300w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2025\/08\/6-1024x576.jpg 1024w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2025\/08\/6-768x432.jpg 768w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2025\/08\/6-1536x864.jpg 1536w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2025\/08\/6-18x10.jpg 18w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2025\/08\/6.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">NEWS<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/www.presentsavvy.com\/en\/chatgpt-5\/\" >\n\t\t\t\tWat kan je met GPT-5\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ontdek Canva Free vs Pro. Prijzen, functies en tips. Maak eenvoudig presentaties, video\u2019s, posters, mindmaps en meer met onze Canva-trainingen.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/www.presentsavvy.com\/en\/chatgpt-5\/\" aria-label=\"Read more about Wat kan je met GPT-5\" tabindex=\"-1\" >\n\t\t\tLees verder &gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-16738 post type-post status-publish format-standard has-post-thumbnail hentry category-trends\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/www.presentsavvy.com\/en\/verschillende-presentatiesoorten-die-belangrijk-zijn-voor-jouw-business-met-ai\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"94\" src=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2021\/09\/Presentatie-soorten-1-300x94.png\" class=\"attachment-medium size-medium wp-image-11604\" alt=\"\" srcset=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2021\/09\/Presentatie-soorten-1-300x94.png 300w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2021\/09\/Presentatie-soorten-1-1024x320.png 1024w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2021\/09\/Presentatie-soorten-1-768x240.png 768w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2021\/09\/Presentatie-soorten-1-1536x480.png 1536w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2021\/09\/Presentatie-soorten-1-18x6.png 18w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2021\/09\/Presentatie-soorten-1.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">TRENDS<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/www.presentsavvy.com\/en\/verschillende-presentatiesoorten-die-belangrijk-zijn-voor-jouw-business-met-ai\/\" >\n\t\t\t\tVERSCHILLENDE PRESENTATIESOORTEN DIE BELANGRIJK ZIJN VOOR JOUW BUSINESS  MET AI\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>In deze blog nemen we je mee door de verschillende soorten presentaties die belangrijk zijn voor je bedrijf<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/www.presentsavvy.com\/en\/verschillende-presentatiesoorten-die-belangrijk-zijn-voor-jouw-business-met-ai\/\" aria-label=\"Read more about VERSCHILLENDE PRESENTATIESOORTEN DIE BELANGRIJK ZIJN VOOR JOUW BUSINESS  MET AI\" tabindex=\"-1\" >\n\t\t\tLees verder &gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-15021 post type-post status-publish format-standard has-post-thumbnail hentry category-trends\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"http:\/\/www.presentsavvy.com\/en\/presentatie-trends-en-tools-2022\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"125\" src=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2022\/12\/01Blog-banners_PS-Website-1-300x125.png\" class=\"attachment-medium size-medium wp-image-15027\" alt=\"Voorbeeld tools blog\" srcset=\"http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2022\/12\/01Blog-banners_PS-Website-1-300x125.png 300w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2022\/12\/01Blog-banners_PS-Website-1-1024x427.png 1024w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2022\/12\/01Blog-banners_PS-Website-1-768x320.png 768w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2022\/12\/01Blog-banners_PS-Website-1-1536x640.png 1536w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2022\/12\/01Blog-banners_PS-Website-1-18x8.png 18w, http:\/\/www.presentsavvy.com\/wp-content\/uploads\/2022\/12\/01Blog-banners_PS-Website-1.png 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">TRENDS<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"http:\/\/www.presentsavvy.com\/en\/presentatie-trends-en-tools-2022\/\" >\n\t\t\t\tPresentatie tools en trends 2022\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>PRESENTATIE TRENDS &amp; tools 2022. Het eind van 2022 is in zicht. Dat betekent dat het tijd is om, zoals we ieder jaar doen, onze<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"http:\/\/www.presentsavvy.com\/en\/presentatie-trends-en-tools-2022\/\" aria-label=\"Read more about Presentatie tools en trends 2022\" tabindex=\"-1\" >\n\t\t\tLees verder &gt;\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Often, we use a metaphor to visualize a story or a piece of content. We know that it works, but why is that exactly?<\/p>","protected":false},"author":12,"featured_media":8259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-5095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De magie van de metafoor - Present Savvy | Savvy Lab<\/title>\n<meta name=\"description\" content=\"Ontdek met ons de magie van de metafoor. 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