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5 must-do’s when organizing a successful event.

On Thursday, 25th of May, business consultants, trainers and leaders gathered at a beautiful, unique location in London: the Dominion Theatre. This is where the event ‘Liberating Leadership in Action’ was organized by Uspire, under the instructions of Ali Stewart, author of the books ‘Liberating Leadership’ and ‘Pioneering Professional. She brought us in to provide all the visuals for this successful event for the second time and, of course, we attended the event ourselves. During the event, a few elements stood out to us, which we very much would like to share with you.

Organizing an event is not exactly a piece of cake, but ‘Liberating Leadership in Action’ has definitely succeeded to live up to this label. What was it exactly that made this event so successful? This are the 5 must-do’s for organizing a successful event.


1. Zorg voor een duidelijke structuur

What really caught our eye during the event was the presence of a clear structure. During the presentations, a leadershipmodel was used, including four different steps, which were all presented by a keynote speaker and a guest speaker who could complement the keynote speaker with his/her expertise. In this way the audience was reeled into the storyline of the presentations. Each speaker was clearly announced by means of their own slide and an introductory speech by a powerful MC, which made it really easy for guests to keep paying attention. A clear structure is therefore essential for your event, since it is basically the foundation that you have to work with.

Tip: to engage your audience, you can send mails with inspiring quotes or highlights in the weeks prior to the event, like Uspire did. You can also do this post-event, to remind the audience of the highlights of the day. It is, after all, all about the customer journey!

2. Creëer (visuele) eenheid binnen presentaties

Something that clearly makes ‘Liberating Leadership in Action’ stand out from many other events, is the visual unity within their presentations. With eight different speakers for four different steps, it isn’t hard to think of the possible diversity that can appear on the projector when every speaker brings his/her own presentation. To avoid chaos and to be able to match the storyline visually to the speeches, we have given every presentation the same ‘sassy’ style to make them form a fluent entity, in cooperation with Uspire. By doing so, we have also avoided slides being turned in tardy or dissimilarities between those slides, resulting in us being able to quietly make other preparations for the event.

3. Betrek je stakeholders

The team you work with to organize the event, can really make it a success or a failure. Therefore, it is very important to actively involve your stakeholders when it comes to organizing the event. That is why Ali Stewart did not only make sure that the internal teamwork worked in a flawless manner, but also chose to create separate teams for logistics, visual design and the presentations. Because of this, the stakeholders have continually been working on the event and feel more involved because of that. By making sure that the event runs smoothly behind the scenes and everybody works together as a team, you can prevent possible problems within a very short amount of time and make sure everyone can work together peacefully.

4. Plan tijd voor een upgrade

It probably sounds really cliché – and perhaps it is – but time management is key. When you take the time to set up the organization of the event properly, you will have less worries about the basic elements needed (location, speakers, presentations, catering, etc.) and more time to ‘upgrade’ the event. By creating more time, you will have more creative space to improve your event and take it to the next level. More time means more space to stand out, so use that!

5. Voeg iets extra’s toe

Now you have more time to use your creativity, you can perfectly use that to add something extra to your event. As we mentioned before, the customer journey is super important, as is standing out as an event. What turned out to be really successful during ‘Liberating Leadership in Action’, was the visual recording. During the presentations, Pascalle Karthaus did some visual recording: she visualized the main storyline on a poster on the wall with drawings and sketches. The reactions were positive: “Finally, something different!”. Visual recorting turned out to be a valuable addition which was enormously appreciated by the audience and the speakers, both during and after the event.

Besides the visual recording, there were also other visuals that we have worked on, such as quote books and posters on which the audience could share their views on leadership. This did not only create interaction with the audience, but it also provided Uspire with useful input, with which they can develop their strategies. Adding something extra is therefore not only very effective for engaging and inspiring the audience, but can also be useful for the event organizer himself!


We can definitely say that ‘Liberating Leadership in Action’ was able to stand out thanks to the must-do’s mentioned above. Ali, the initializer, has made sure the audience left the room both inspired and enthusiastically thanks to outstanding communication and involvement. ‘Liberating Leadership in Action’ was obviously a success and we are already looking forward to the next edition, for which we can hopefully provide the visuals again.

Foto credit
Uspire event
Ali Stewart