To decide what you want to create, you need to figure out what your target audience is, what message you want to convey. How do you select the right tool for your message?

During this two-day program you will be presented with a testing ground of tools and get to work with your own case, so you can walk out the door with a tangible end result. During an inspiration session we will discuss what creative tools and resources there are in the market that we can learn from and use so that we can create (visual) content more effectively, efficiently and creatively. This will include tools such as Wix, Canva, Prezi and Adobe Spark. Which tree from the proverbial forest best suits your objective? How do you select which tool is best for your needs? And how can you then use it to fulfill your need? On the basis of a specific, appropriate assignment, you will work with the tool that can best meet your needs to create a customized expression. We will also demonstrate a number of tools live, by means of an infogram in Fixel, so that you know on the basis of which selection criteria you can choose which tool to work with.