Most people replace the word ‘presentation’ in a sentence with the word ‘PowerPoint: “Let’s make a PowerPoint”. But what you’re striving for when making a PowerPoint is conveying your message, story or idea, right? What is really important when creating a presentation, is that you have to visualize whatever needs stressing in the right way and at the right moment. That is the only way that you can create emotional impact and will make sure that people remember the message you’re trying to convey. And that is what you want, right?

Often, we hear people say: ‘Everyone can make a presentation, right?’ Yes, that is true. Everyone with Microsoft PowerPoint can basically create a presentation, but to make your presentation as attractive and effective as possible, that is quite the challenge. Whenever you design a presentation, there are a lot of factors you have to take into account. Therefore, there’s a whole lot more to presentation design than you might have thought. You’re not only working with different programmes, you are also forced to think differently about what you’re visualizing. In this way, you are not only occupied with optimizing the look & feel of the presentation, but you, as a presentation designer, can challenge the content of the presentation. Do the slides really make a contribution? Do they empower the story? How can you visualize complex matters? Is the design practical to work with? Is there a clear balance in the information you are presenting? Therefore, it’s not just about making something look nice, it’s about clearly conveying a message.