We see it on a regular basis: traditional presentations with simple slides crammed with text, bullet points and cliché images. Of course, we don’t have to tell you that these presentations aren’t exactly inspirational. But, even so, everyone seems to forget that we are living in an era in which we can – and must – do much more with presentations than we used to.

Whether it concerns regular education, such as teaching at high schools or classes at colleges and universities, or courses taught by other educational institutions, we process lots of knowledge from the comfort of our own living rooms. That doesn’t only require a different way of thinking – how do we create a digital course or class? – but also a different way of presenting that class: how do you convey knowledge in such a way that your target group stays interested and remembers what you are trying to teach them?

Doing our jobs and attending our classes according to the ‘new normal’ requires educational institutions and their teachers to adapt themselves. A black-and-white presentation with bullet points can easily make a big college room yawn with boredom, let alone when used in a digital environment. Students can simply click away and focus on something else. The challenge is holding onto the attention of your (online) target group and, in this way, conveying what you want to teach them effectively.